Amazon Sales Case Study

From $279028 to $361197 (An increase of $82169) within a Month with a 29.44% MoM growth and the ACOS reduced from 16.09% to 16.01%. (SS Attached)

The client approached us in April, seeking assistance with their Amazon venture. Eager to make an impact, we onboarded the brand on May 1st and immediately set our optimization efforts in motion. 

To unlock the full potential of the brand, we dig deep into the world of keywords. Employing cutting-edge tools like Data Dive by Brandon Young and Helium 10, 

we researched and identified the most impactful keywords for the brand and devised the following strategies to optimize campaigns:

We optimized bids and placements for well-performing keywords to maximize the ROAS.

By optimizing campaigns for top-converting placements, we were able to further enhance the conversion rates.

We identified and eliminated keywords that were previously tested and found to be ineffective, minimizing wasted ad spend.

We targeted relevant competitors, particularly those with low ratings, poor reviews, and similar/low price points, to capture their market share.

To ensure optimal campaign success, we focused spending on the highest ROI match types, making every dollar spent contribute effectively.

We tested well-performing search terms on high Traffic Optimization Score (TOS) placements to explore new growth opportunities.

We structured campaigns with ad groups by match type and categorized them as branded or generic, ensuring effective targeting and optimization.

We targeted branded keywords in exact match type to capture high-converting traffic from brand-specific searches.

We targeted high-converting ASINs to leverage the success of the client's top-performing products.

We thoroughly reviewed low-converting ASINs, including content and price, to identify areas for improvement and increase conversion rates.

We funneled top-performing search terms into video ads and product collection ads to increase visibility and test their performance.

To protect the client's product detail page from competitors, we created brand defense campaigns in Sponsored Products and Sponsored Display.

We added relevant targeted keywords to the client's listing title and bullet points to improve rankings for those keywords and increase visibility.

We transferred converting search terms to manual campaigns for better control and focused optimization on those high-performing keywords.

We also tested these search terms in video ads and product collection ads to further increase visibility and reach.

By implementing these strategies we achieved extraordinary results. The account's sales skyrocketed from $279,028 to an impressive $361,197—a staggering 29.44% month-over-month growth.

Daily orders between 15 and 60

- A client's listing with 7 variations in the US.

- Top 3 KW search volume is 22k+

Prior (2-Month Client Statistics)

- PPC Orders Average 11, Organic Orders Average 6

- 16 Main KW Organic Positions

- Main Category 8500 of BSR

- Subcategory 40 of the BSR

- 17. Reviews, 4.8 stars

After (5 weeks from my starting)

- PPC orders average 36, while organic orders average 30.

- Rank 3 for Main KW organic

- Main Category BSR 411

- Subcategory BSR 1 (Best Seller)

- 4.7 stars out of 48 reviews

How I made this advancement

- Improve the auto campaign, use negative targeting, and switch good KWs to exact and phrase.

- Created a number of campaigns, including Exact, Phrase, ASIN Targeting, and Sponsored Brand 2 Videos (differing by 0.6 cents/penny). Featured Display (Product Targeting)

- With the aid of Brand Analytics, I looked up the keywords that my competitors were using to generate sales. I then targeted those keywords in exact and phrase form with the lowest suggested bid, checked my rank after 12 hours, and then took appropriate action.

- I targeted those ASINs in sponsored display (product targeting) and sponsored products who had prices higher than mine and ratings lower than my listings (Product Targeting)

Case study:- Market: USA // Tacos: 4.8% // PPC CVR: 21%

Scale-7 figures

Pareto’s Principle for Amazon PPC:

20% of customer search terms on Amazon drive 80% of your sales!

Keyword segmentation:-

▶One Search Term PER Amazon PPC campaign(Pareto principle): To customize every single part of that campaign to that search term alone.

Highest allotted budget- Highly profitable search term for you i.e. driving most of your sales, dynamic bids – down only bidding strategy, Top Of Search 80%-400% (Asper relevancy and keyword strength)

▶Single Keyword Campaigns: A few keywords that are highly relevant with aggressive bidding and Top of Search modifier. 

▶ Volume-Based Separation: High-volume keywords will take away most of your budget, and may not even get you conversions. If you combine high and low-volume keywords, the low ones won’t get many impressions. Segregated them to reduce ACoS.

▶ Relevance-Based Separation: Added super relevant keywords to my keyword buckets. More opportunities as far as placement modifiers go. 

▶Competitor Keywords: Added competitor keywords under single keyword campaigns to grab competitor traffic. Higher bidding is required. Targeted 5 competitors with specific portfolios from our brand having competitive advantage against those brands' skus in terms of advancement of product, price and reviews.

▶Related ASINs: Advertising ASINs at a more granular level. Provides you more data after it gets a sufficient number of clicks, which then allows further segmentation.

▶Branded vs Non-Branded: Good amount of Branded keywords with a CVR> 23% & Avg ACoS <5%. Branded keywords get more attention, so can't mix them with non-branded keywords. Non Branded keywords- CVR> 14% & ACoS<10%.

▶Top Of Search bid adjustment: {(Best CVR/Worse CVR)-1} 

[Best and Worse CVR from TOS, Rest of Search and Product Pages]

▶General Campaigns-SP AND SB:

✔Category campaigns.

✔AUTO-Close match placement targeting. 

✔SP Cross-selling campaigns.

✔Brand defence campaigns.

✔Converting search term campaigns

✔Ranking Campaigns 

▶Sponsored Brand: Significant % of revenue from SB. Campaigns:

✔SB Branded and Non Branded-Phrase & Exact Campaigns.

✔SB-Category Targeting.

✔SBV-Category targeting.

✔SB-Branded Keywords with Creative Asset.

✔SB-Competitor targeting.

✔SB-Store front

▶Sponsored Display: 

✔SD - Conversions - Purchase Remarketing. $6500/18% ACoS.

▶Negative Targeting:

✔Negative targeting-Broad Match Campaigns with 3 Metrics: 

✔Low CTR non-converters

✔High-click non-converters

✔High-spend low-converters.

✔Negative Asin Targeting through bulk file PPC upload. 

This case study reviews the Amazon advertising performance for the pet food brand "Primal Pet Food," which was managed by our team for a year, from late 2021 to mid-2022. After a successful collaboration, the brand decided to conclude our services in 2022, having achieved significant improvements in its Amazon sales and advertising efficiency.

Performance Data Analysis

We have analyzed performance data from multiple periods during our year-long engagement:

1. Period 1: October 15, 2021 - November 15, 2021

2. Period 2: Last 30 Days (Ending January 16, 2022)

Additionally, we reviewed another set of performance data for the periods: 3. Before Optimization: March 14, 2022 - April 14, 2022 4. After Optimization: April 14, 2022 - May 14, 2022

Period 1: October 15, 2021 - November 15, 2021

• Spend: $3,366.03

• Sales: $6,112.33

• Orders: 313

• Clicks: 3,209

• ACoS: 55.07%

At the start of our engagement, "Primal Pet Food" had a high ACoS of 55.07%, indicating a substantial cost to generate sales. The brand generated sales of $6,112.33 from an ad spend of $3,366.03. This period served as a baseline, highlighting areas for improvement in ad efficiency and cost management.

Period 2: Last 30 Days (Ending January 16, 2022)

• Spend: $3,145.31

• Sales: $14,250.40

• Orders: 748

• Clicks: 3,284

• ACoS: 22.07%

During this period, there was a remarkable improvement. The ACoS dropped to 22.07%, reflecting greater ad efficiency. With a slightly lower spend of $3,145.31, the sales more than doubled to $14,250.40, and orders increased significantly to 748. The improved performance was a direct result of our optimization strategies, including refining target keywords and adjusting bid strategies.

Before Optimization: March 14, 2022 - April 14, 2022

• Spend: $26,307.96

• Sales: $87,077.00

• ROAS: 3.31

• ACoS: 30.21%

• Orders: 3,154

Prior to the final optimization phase, the brand's campaign had a spend of $26,307.96 with a total sales figure of $87,077.00, resulting in a ROAS of 3.31. The ACoS was at 30.21%, indicating that a significant portion of the sales revenue was allocated to advertising costs.

After Optimization: April 14, 2022 - May 14, 2022

• Spend: $20,493.32

• Sales: $127,648.39

• ROAS: 6.22

• ACoS: 16.05%

• Orders: 4,728

Post-optimization, the advertising spend was reduced to $20,493.32, while sales surged to $127,648.39. The ROAS more than doubled to 6.22, and the ACoS dropped dramatically to 16.05%. These improvements reflect the success of our advanced optimization strategies, which included dynamic bid adjustments, targeted audience segmentation, and refined ad creatives.

Key Insights and Observations

1. Dramatic Improvement in ACoS: Over the course of our management, the ACoS reduced from 55.07% to 16.05%, showing a significant decrease in costs associated with generating sales.

2. Substantial ROAS Increase: ROAS saw a major improvement, increasing from 3.31 before optimization to 6.22 after, indicating more effective use of advertising dollars.

3. Higher Sales and Cost Efficiency: Sales increased from $87,077.00 before optimization to $127,648.39 after, with a lower spend, demonstrating enhanced cost management and advertising efficiency.

4. Increased Order Volume: The number of orders rose from 3,154 before optimization to 4,728 after, confirming higher customer engagement and conversion rates.

Conclusion and Outcome

After a year of strategic management, "Primal Pet Food" achieved impressive results on Amazon, significantly lowering its ACoS and increasing its sales and ROAS. The data shows that through targeted optimizations and continuous monitoring, the brand was able to achieve more efficient ad spending and maximize its profitability.

Despite ending our services in 2022, "Primal Pet Food" benefited greatly from our comprehensive management and optimization strategies. The brand is now well-positioned to continue its growth trajectory on Amazon, building on the solid foundation established during our collaboration.

Recommendations for Future Campaigns:

• Continue Utilizing Optimized Strategies: Maintaining the practices that have successfully reduced ACoS and boosted ROAS will be essential for ongoing success.

• Expand Successful Campaigns: Consider scaling the most effective campaigns to capture a larger market share.

• Regular Performance Review: Consistent analysis of performance data will help adapt to market trends and consumer behavior changes.

• Leverage Customer Insights: Using insights from previous successful campaigns can inform future product launches and marketing initiatives.

By maintaining a focus on these strategies, "Primal Pet Food" can continue to thrive in the competitive pet food market on Amazon.

The first month of Launch

𝐀𝐂𝐨𝐒: 33.70%

𝐒𝐩𝐞𝐧𝐝: 𝐀𝐄𝐃981.06

𝐒𝐚𝐥𝐞𝐬: 𝐀𝐄𝐃2911.14

𝐂𝐏𝐂: 𝐀𝐄𝐃1.13

------------------------

𝐀𝐂𝐨𝐒: 𝟏𝟑.𝟕𝟔%

𝐒𝐩𝐞𝐧𝐝: 𝐀𝐄𝐃𝟑𝟑𝟎𝟎.𝟓𝟐

𝐒𝐚𝐥𝐞𝐬: 𝐀𝐄𝐃𝟐𝟑𝟗𝟗𝟒.𝟖𝟑

𝐂𝐏𝐂: 𝐀𝐄𝐃𝟎.𝟗𝟎

Isn't it incredible?

It took 4 months to adjust sales and ACoS.

Let me explain the method I employed to obtain these statistics.

📌 I created a collection campaign for sponsored brand products.

📌 Select the top 3 selling items for the product collection drive.

📌 Insert the company logo.

📌 The headline needs to be intriguing and include the keywords for your product.

📌 Use a custom image to draw customers.

📌 I gathered the best-performing keywords for this campaign from sponsored products.

📌 The keywords were added with an Exact Match Type.

I've had great success with sponsored brand product collections.

Introduction:

In the competitive landscape of e-commerce, effective marketing strategies are paramount for businesses to thrive. This case study explores the transformational journey of a company, leveraging Amazon Marketing Services to propel its sales and expand its market reach.

Background:

Before engaging with our services, the company faced challenges in maximizing its potential on the Amazon platform. Despite offering quality products, their sales figures remained stagnant, limiting their growth prospects. Recognizing the need for a comprehensive marketing approach, the company sought our expertise to revitalize their Amazon presence.

Objective:

Our primary objective was to enhance the company's visibility, drive sales, and optimize its performance on the Amazon marketplace.

Approach:

We implemented a multi-faceted Amazon Marketing strategy tailored to the unique needs of the client. This approach included:

• Keyword Optimization: Conducted in-depth keyword research to identify relevant and high-converting keywords to optimize product listings and increase search visibility.

• Sponsored Product Ads: Developed targeted Sponsored Product campaigns to increase product visibility and drive traffic to the client's listings.

• Enhanced Product Content: Created compelling product descriptions, optimized images, and enhanced content to improve product visibility and conversion rates.

• Market Analysis: Conducted thorough market analysis to identify emerging trends, competitive landscape, and opportunities for growth.

• Performance Tracking: Implemented robust analytics to monitor campaign performance, analyze key metrics, and make data-driven optimizations.

Results:

The implementation of our Amazon Marketing Services yielded significant improvements in the client's performance metrics. A comparison of the data before and after our services demonstrates the following results:

Before our Services (1st Jan 2024 to 31st Jan 2024):

• Total Sales: Rs. 113,362.19

• Total Orders: 232

• Units Ordered: 262

After our Services (1st Feb 2024 to 29th Feb 2024):

• Total Sales: Rs. 516,024.90

• Total Orders: 708

• Units Ordered: 748

• Sales Increase Percentage: 354.99%

So, the sales increased by approximately 354.99% after implementing our services. 

Conclusion:

The case study illustrates the transformative impact of our Amazon Marketing Services on the client's business. By leveraging a strategic blend of optimization techniques, targeted advertising, and data-driven insights, we were able to significantly boost sales, increase order volumes, and enhance the overall performance on the Amazon platform. Moving forward, we remain committed to empowering businesses to unlock their full potential and achieve sustainable growth in the dynamic world of e-commerce.

Client: Woodsify

Marketplace: Amazon India

Overview

Woodsify, a prominent brand in the home decor niche, partnered with HighOnRank to enhance their Amazon India sales performance. This case study highlights the impact of our strategic campaign management over two distinct periods: March 13, 2024, to April 13, 2024, and April 14, 2024, to May 14, 2024.

Sales Performance Analysis

Sales Data: March 13, 2024, to April 13, 2024

• Total Order Items: 80

• Units Ordered: 81

• Ordered Product Sales: ₹8,45,785.50

Sales Data: April 14, 2024, to May 14, 2024

• Total Order Items: 88

• Units Ordered: 88

• Ordered Product Sales: ₹9,38,192.70

Key Insights:

• There was a noticeable increase in both the number of order items and units ordered in the second sales period.

• The total ordered product sales grew by ₹92,407.20, indicating an 11% increase.

Advertising Campaign Performance

Campaign Period: March 13, 2024, to April 13, 2024

• Ad Spend: ₹65,737.49

• Ad Sales: ₹3,37,160.62

• ACoS (Advertising Cost of Sales): 19.50%

• ROAS (Return on Ad Spend): 5.13

Campaign Period: April 14, 2024, to May 14, 2024

• Ad Spend: ₹48,030.80

• Ad Sales: ₹3,69,767.80

• ACoS: 12.99%

• ROAS: 7.70

Key Insights:

• Despite a reduced ad spend in the second campaign period, ad sales increased by ₹32,607.18.

• ACoS improved significantly, dropping from 19.50% to 12.99%, highlighting enhanced ad efficiency.

• ROAS saw a substantial increase from 5.13 to 7.70, showcasing a more effective return on the advertising investment.

Strategies Implemented

1. Keyword Optimization:

   • Utilized in-depth keyword research to target high-performing search terms.

   • Continuously monitored and adjusted bids for optimal performance.

2. Product Listing Enhancements:

   • Refined product titles, descriptions, and bullet points to improve visibility and conversion rates.

   • Updated product images to align with best practices and attract more customers.

3. Targeted Advertising:

   • Launched Sponsored Products and Sponsored brand campaigns to increase product discoverability.

   • Implemented a strategic bidding strategy to maximize ROI.

4. Data-Driven Decisions:

   • Leveraged comprehensive analytics to track performance and make informed adjustments.

   • Focused on high-performing keywords and ads, reallocating budget towards the most effective strategies.

Conclusion

HighOnRank's expert management significantly boosted Woodsify's sales performance on Amazon India within a two-month period. By optimizing advertising spend and improving product listings, we achieved a notable increase in sales, a reduction in ACoS, and a higher ROAS. This case study exemplifies our commitment to driving tangible results for our clients.

Ready to elevate your Amazon sales? Contact HighOnRank today and let our experts take your brand to the next level.

Client Overview

Brand: OXY99
Industry: Health & Personal Care (Medical Oxygen)
Platform: Amazon India
Service Provided: Amazon Account Management, PPC Advertising, Listing Optimization, and Market Expansion

Challenge

OXY99 aimed to increase sales after experiencing a significant decline post-COVID. During the pandemic, they enjoyed high sales, but following it, their monthly revenue dropped drastically. When we first started working on their account, their monthly sales were INR 11 lakh. However, we have successfully grown that figure to over INR 35 lakh month. 

This sales case study focuses on annual sales. To achieve this improvement, we enhanced product visibility and optimized their advertising spend on Amazon. Despite having a strong brand presence, OXY99 was struggling with low sales volume due to intense competition.

We improve product visibility, and optimize ad spend on Amazon. Despite a strong brand presence, they were struggling with:

• Low sales volume due to intense competition.

• Unoptimized product listings affecting conversions.

• High ACOS (Advertising Cost of Sale) in PPC campaigns.

• Limited organic reach due to inefficient keyword strategy.
  
  Solution by HighOnRank

To address these challenges, our expert team at HighOnRank implemented a comprehensive Amazon growth strategy, including:

✅ AI-Powered Product & Market Analysis – We used data-driven insights to find the most profitable keywords and optimize listings.

✅ Advanced PPC Campaigns – We restructured OXY99’s ads to maximize ROI, reduce ACOS, and boost conversions.

✅ SEO Optimization & Keyword Research – Implemented high-ranking keywords in product titles, descriptions, and backend search terms.

✅ Competitor Benchmarking – Studied competitor pricing, ad strategies, and sales trends to ensure OXY99 outperformed them.

✅ A+ Content & Enhanced Brand Content (EBC) – Created visually appealing product pages to improve conversion rates.

Results & Performance Analysis

Metric

April 2023 – March 2024

April 2024 – March 2025

Growth %

Total Ordered Items

15,248

22,756

+49.2%

Units Ordered

16,993

24,384

+43.5%

Ordered Product Sales

₹1,22,38,422.00

₹2,25,13,096.00

+84%

Avg. Sales/Order Item

₹802.62

₹989.33

+23.2%

Key Takeaways from the Sales Growth

📌 84% Increase in Revenue: OXY99 saw a massive jump in revenue, crossing ₹2.25 Cr within a year.
📌 Higher Order Volume: Total orders surged by 49.2%, proving strong demand and better visibility.
📌 Optimized Conversion Rates: The average sales per order increased by 23.2%, showing improved product positioning.
📌 More Units Sold: A 43.5% increase in total units sold, indicating better ad targeting and organic reach.

Conclusion

With HighOnRank’s Amazon expertise, OXY99 transformed into a high-performing brand on Amazon. Through strategic listing optimization, AI-driven PPC management, and in-depth competitor research, the brand achieved record-breaking sales growth.

🚀 Want to scale your Amazon business just like OXY99?
📩 Get in touch with HighOnRank today and start your growth journey!

#AmazonSuccess #HighOnRank #OXY99 #EcommerceGrowth #AmazonPPC #SalesOptimization